Greater San Diego Business Association
Time: August 11, 2011 from 9am to 11am
Location: Hosted by Bair Financial Group in the MetLife Building
Street: 3131 Camino Del Rio North, Suite 1200
City/Town: San Diego, CA 92108
Event Type: workshop
Organized By: GSDBA
Latest Activity: Oct 28, 2011
Presented by Michele Engel (B.A. Ed.) Insightrak President and CEO
Learn how Contact Relationship Management (CRM) can:
* Shorten your sales cycle.
* Increase your lead conversion rates.
* Increase repeat business, up-selling, & cross-selling rates.
* Easily analyze ROI for your marketing efforts.
* Requires minimal effort or expertise
About the Presenter: Over the past 30 years, Insightrak President and CEO Michele Engel (B.A. Ed.) has worked in administration, management, sales, and marketing capacities in a variety of industries for organizations including Yale
University, Quincy Cass Associates, Harcourt Brace Jovanovich, Tandy/Radio Shack, The American Cancer Society, the University of California at San Diego (UCSD), Science Applications International Corporation (SAIC), The Scripps
Research Institute, and The Natural Healing Institute.
She is a speaker who has given numerous presentations on sales, marketing, and Customer Relationship Management (CRM) systems. She is also the author of Diseases and Disorders: Autism and published articles on health care. Her
extensive copywriting experience includes fundraising scripts for KPBS, website copy for UCSD, and promotional material for the Women's Health Initiative and many other clients.