Greater San Diego Business Association
Beyond the Basics of ‘Gay Marketing’
Tom Roth and David Paisley of Community Marketing, Inc. will be conducting a research-based workshop on how San Diego businesses can attract a greater share of business from both LGBT tourism visitors and LGBT residents of San Diego.
Community Marketing has been conducting LGBT survey and focus group research for over a decade with over 60,000 gay men and lesbians in their research database. They travel to San Diego often to conduct focus groups for other clients as San Diego is one of their target cities for companies conducting national LGBT focus group research.
Their client base includes over a dozen tourism bureaus, Kimpton Hotels, Wells Fargo, Absolut and the US Census Bureau, to name just a few.
We hope you will join us for a workshop that goes beyond the basics of gay marketing 101, and gives direction on how to be successful in your LGBT marketing efforts.
$10 for Members
$50 for Guests
$2 parking for attendees
Coffee, Tea & Water provided