GREATER SAN DIEGO BUSINESS ASSOCIATION LAUNCHES CITY NAVIGAYTOR, SAN DIEGO’S OFFICAL GAY & LESBIAN TRAVEL GUIDE

June 7, 2005

Contacts: Bill Gehrman/Altus Group/215-977-9900 xt. 20 or Joyce Marieb/Executive Director/619-296-4543

GREATER SAN DIEGO BUSINESS ASSOCIATION LAUNCHES CITY NAVIGAYTOR, SAN DIEGO’S OFFICAL GAY & LESBIAN TRAVEL GUIDE

The Greater San Diego Business Association (GSDBA) has partnered with Altus Group to publish the first San Diego City NaviGaytor, a nationally branded gay and lesbian travel guide. Slated to arrive in August 2005, the inaugural San Diego City NaviGaytor will be a 5.5 x 8.5-inch booklet and provide information about regional sites, restaurants, hotels, recreation, shopping and entertainment. Written specifically for gay and lesbian travelers, the guide will identify sites of interest for the gay community, including gay-owned and gay-friendly businesses, clubs and bars, and places of historical or cultural significance to the community. “The gay and lesbian tourism market is an incredibly valuable and attractive segment that travels a great deal,” said Dr. Joyce Marieb, executive director of the GSDBA. “We hope this guide will provide helpful information to those visitors already coming to San Diego, as well as attract more people to experience our great region.

GSDBA is San Diego’s gay, lesbian and community supportive chamber of commerce serving small businesses in San Diego County since 1979. Seven hundred and fifty members strong, GSDBA contributes to the growth and prosperity of the region while offering members powerful networking and business enhancement opportunities.

The City NaviGaytor is produced by Altus Group, a full-service marketing agency located in Philadelphia that specializes in marketing to the gay and lesbian consumer and created the first comprehensive advertising campaign for a United States destination targeting gay and lesbian travelers. Altus Group developed the award-winning “Get Your History Straight and Your Nightlife Gay” tourism campaign for the Greater Philadelphia Tourism Marketing Corporation. Altus Group also produces City NaviGaytors for Pittsburgh and Philadelphia.