Did you know that the average ROI (return on investment) for email marketing is $44.00 to every $1 spent! According to the Direct Mail Marketing Association, the ROI on printed direct mail is $1.25/$1.00 spent. I just attended a terrific training session on using Constant Contact and was blown away how effective email marketing can be.
Here are a few highlights:
- Use the Archive feature (or archive your newsletters by hand if not using Constant Contact). Newsletters don't…
Posted on September 12, 2010 at 10:37pm