Amy C. Teeple's Page

As far as search engines are concerned, your website should be a good resource. Yes, you can (and should) promote your business, but your content needs to be unique and provide helpful information to your visitors.

With advancing technology and updated algorithms, search engines – especially Google – are getting better at understanding what good content is. The algorithms use certain signals to rank websites. In the past, some of these signals were easy to discover and many marketers…

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In 2011, the GSDBA's Marketing Affinity Group (lovingly referred to as MAG by its members) held two Speed Marketing events. At both of these events, participants (who paid a nominal fee to attend) met in short increments with various marketing specialists who provided feedback and ideas to improve each company's marketing strategies.

Also, during both events, participating MAG members donated their services to a grand prize winner. At the first event, which was held in March, the…

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The words "thank you" are often tossed around insincerely as a required statement at the end of a sales transaction. However, when used properly, a (seemingly) sincere thank you can make a lasting impression and possibly generate increased sales.

 

Find out how a simple thank-you card – which probably cost less than a…

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If you are a small business owner or in any role where you work independently, you have most likely heard something like, "You work from home (or for yourself) so you can … [fill in request to run an errand, meet for coffee or a beer, or do whatever is needed]."



This can be frustrating, especially since many 9-to-5ers don't realize that as a business owner or solopreneur, you often have more than one "job." Typically, in addition to your "main" position as a service provider, you… Continue