All Blog Posts Tagged 'ideas' (1)

Did you know that the average ROI (return on investment) for email marketing is $44.00 to every $1 spent! According to the Direct Mail Marketing Association, the ROI on printed direct mail is $1.25/$1.00 spent. I just attended a terrific training session on using Constant Contact and was blown away how effective email marketing can be.



Here are a few highlights:

1. Use the Archive feature (or archive your newsletters by hand if not using Constant Contact). Newsletters don't…

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