Did you know that the average ROI (return on investment) for email marketing is $44.00 to every $1 spent! According to the Direct Mail Marketing Association, the ROI on printed direct mail is $1.25/$1.00 spent. I just attended a terrific training session on using Constant Contact and was blown away how effective email marketing can be.
Here are a few highlights:
- Use the Archive feature (or archive your newsletters by hand if not using Constant Contact). Newsletters don't just drive traffic to your site, they also boost search engine optimization.
- Write a subject line with 40 characters or less - they have the highest open rates.
- Try sending your messages at 10:30am on a Tuesday. The time a message is sent can dramatically improve click through rates.
I'm amazed at all the things it can do and I'll be sharing more info here. Email Ninja - Over 'n Out!