Greater San Diego Business Association
Just recently on American Idol, we saw a new twist. It seems that not only are the producers looking for talented singers, but now they have smartly turned their energies towards finding someone who also looks and fits the part of the singer they are cultivating. Makes total sense to me- if you are trying to brand yourself as a country music singer, then you need to look the part so that your fan base sees your visual brand/appearance fit into their overall reality of the singer.
What American Idol did wrong, in my opinion, was to get Tommy Hilfiger to be the stylist/style guide for the contestants. The entire point of giving any advice or being a consultant and running your own business is the following: You have to understand: 1) your reality of what you do for a living/what you provide your clients and 2) your clients'/prospects' reality and what they need from you.
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