Greater San Diego Business Association
How a One-dollar Effort Generated a $200+ Sale
The words "thank you" are often tossed around insincerely as a required statement at the end of a sales transaction. However, when used properly, a (seemingly) sincere thank you can make a lasting impression and possibly generate increased sales.
Find out how a simple thank-you card – which probably cost less than a dollar, including postage – turned a one-time sale into a repeat customer and generated over $200 in sales and the potential for future sales.
Read the entire story in The Power of Thank You.
Comment
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Comment by J.M. Knowles on May 13, 2011 at 8:22pm -
Another great post Amy and this is so true. Even though I make no secret about my love of data feeds and automation - nothing stands out more than a personalized touch. Handwritten "Thank You" cards are a really nice touch. In this day an age, the act of using an antiquated physical data delivery system (what's it called again? oh yeah - mail) is not only quaint but in this context down right bold. When I am doing business with an "entity", be it a shoe store or a bank or whatever - I always feel better when I am reminded that I am dealing with real people. Nothing breaks through the digital noise better than a real human voice.
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